Ultra Fresh Platinum fragrance free & dye free liquid laundry detergent will whiten and brighten clothes, this gentle formula is hypoallergenic, yet tough on stains. Concentrated formula does up to 640 loads per 5 gallon bucket. He compatible; can be used in all washing machines. Safe for use on all washable fabrics, contains no bleach or phosphates. Safe for use in septic systems. Premium concentrated formula compares to name brands like tide free and clear, based on quality, cleaning power and number of loads possible. Shipped to your door directly from the factory, buying in bulk saves you time and money. Free pump included.